From January to August, retail sales from e-commerce in Quzhou city – located in East China's Zhejiang province – came in at 29.07 billion yuan ($4.52 billion), according to the latest statistics of the Quzhou municipal bureau of commerce.

That represented a 53.3 percent increase in online retail sales year-on-year, ranking it first in the Zhejiang.

One individual star player is reportedly Mediabook Holding Co Ltd, which has been dubbed the leading performer among e-commerce enterprises in Jiangshan – a county-level city in Quzhou – with more than 100 stores on major e-commerce platforms, boasting an e-commerce business with full coverage.

Last year, the company adjusted its output configuration by switching over from production of daily necessities to 3C – computers, consumer electronics and communications electronic products – including mobile phones, small appliances and products in the video and audio categories. As a result, in January to August this year, the group made total online sales of about 1.49 billion yuan, an increase of nearly 30 percent compared with last year.    

It's been said that Mediabook Holding Co is leading the way for Quzhou's e-commerce sales.

Statistics showed that on the city's main domestic e-commerce platforms, the top three online retail sales areas were mobile phones, clothing and advanced office computers, accounting for a combined 61.5 percent of total retail sales of the real-economy industry.