Popular local Quzhou special products are displayed during the event. [Photo/WeChat account: quzhoufb]

The cities of Quzhou in Zhejiang province and Jinan, capital of Shandong province – both located in East China – have long laid claim as heritage places for Confucianism, the former being the home of the great philosopher's descendants and the latter his own hometown.

Now, a cultural event to promote the brand of Quzhou city, as the "Home of Southern Confucianism · A Model City of Virtue" has taken place in Jinan.

It was held on April 1 in Jinan and many elements and decorations featuring Quzhou appeared in scenic spots and streets in Jinan from March 30, which provided eye-catching sights for Jinan locals.

A visitor poses for a photo with the mascot-cartoon image Grandpa Confucius,  representing the urban brand "Home of Southern Confucianism · A Model City of Virtue".   [Photo/WeChat account: quzhoufb]