Quzhou promotes its urban brand - "Home of Southern Confucianism · A Model City of Virtue" in Changsha to attract more talents and tourists to the city. [Photo/WeChat account: quzhoufb]

A marketing event to promote the brand of Quzhou city - in East China's Zhejiang province - as the "Home of Southern Confucianism · A Model City of Virtue" was successfully held on Aug 22 in Changsha, capital of Central China's Hunan province, according to local media.

The event introduced Quzhou's recruitment policies, aiming to attract Changsha college students to come in work in Quzhou by plugging its time-honored history and culture, business environment and traditional food, among other things.

A policy of free tours has been launched for Changsha local residents and enterprises, to encourage the two cities to deepen their links and attract more tourists from Hunan to Quzhou.

A song and dance performance called Virtuous Quzhou was staged, conveying the concept of the Quzhou urban brand.

Officials said it reflected the unique symbols and spirit of the city that is different from other places, again inviting local Changsha residents to pay a visit to Quzhou.